Event & Promotions Manager

Organizational Relationship

  • Reports to the Executive Director,
  • Provides management and overall direction to staff and volunteers,
  • Provides tactful and courteous public contact/service, and
  • Collaborates with all management team members, sharing resources as required


The Event & Promotions Manager plans to organize and execute CBHC special events (fundraising) and client events, ensuring the safety and protection of CBHC’s guests and assets. This individual will lead, direct, and supervise assigned staff and volunteers in a variety of activities related to events and the promotion of the CBHC and its facilities. Leads community awareness through outreach, networking and relationship-building and social media communication. Please note that this is a senior-level position. The Event & Promotions Manager will be responsible for the following responsibilities and duties:

Responsibilities and Duties

  • Develops annual special events plan and budget. Organizes all aspects of annual special events, lining up talent, setting and following budgets, purchasing and coordinating of advertising, seeking out sponsorship and managing volunteers and staff.
  • Books and coordinates all client events (weddings, meetings, etc.), take deposits, communicates with the event parties and arranges for management and security of the event, following all CBHC policies.
  • Develops and maintains relationships with various caterers, decorators, sound & lighting techs, etc.
  • Coordinates alcohol purchases and sales activities following all AGCO guidelines, requirements, and provincial laws.
  • Updates news and event pages on the website and is responsible for overseeing pages that fall under the job scope (e.g. Facility Rental).
  • Contributes to the development of the annual Marketing Plan and Budget for the Centre. Works closely with all media contacts to ensure the Centre receives the best value for Ad expenditure and capitalizes on public relations opportunities. Coordinates media buys and works closely with the IT and Digital Marketing Coordinator to promote the CBHC effectively.
  • Coordinates community awareness and communications through social media, public relations and networking with other tourism partners and stakeholders.
  • Manages the concession operational practices including staffing, policies and procedures and pricing ensuring that all health and safety policies and food safety regulations are followed as per Algoma Public Health direction.
  • Develops all systems, policies and procedures associated with events, marketing and concession.
  • Observes all legislative and corporate safety procedures, and ensures staff and volunteers under their direction observe and adhere to all health and safety and other CBHC policies, and procedures.
  • Responsible for training and performance management of all staff and volunteers under their direction.
  • Participates on the Marketing Committee monthly and other committees, as required.
  • Other duties as may be assigned by the Executive Director from time to time.


  • Interaction with the public, external agencies and authorities, suppliers, contractors and staff shall result in positive acts and actions,
  • The employee shall obtain, maintain and retain all required licenses, certificates, and documents required for the position,
  • Manages staff /volunteers and systems to ensure that they produce the mandated/directed results in an accurate and timely fashion,
  • Ensures that maintenance and operational procedures comply with legislative and manufacturer’s requirements and CBHC objectives,
  • Ensures work is performed safely according to the occupational health & safety act and CBHC health and safety policies,
  • Ensures staff adheres to all applicable policies, guidelines, procedures, regulations and standards as prescribed by CBHC policies, and
  • Ensures that records are organized, accurate, safely stored and available when required.

Job Specifications

  • Event planning experience in the hospitality industry with a proven record of exceeding guest expectations.
  • Above average written and verbal communication skills.
  • Ability to exercise due diligence and implement effective risk management
  • Marketing and Public Relations experience in a related industry.
  • Proven experience managing budgets.
  • Ability to develop and maintain relationships with a variety of stakeholders.
  • Prudent and appropriate human resource experience in the management of staff and volunteers. Skills in leadership, training and coaching to motivate and retain staff and volunteers to provide excellent customer service and improved
  • Demonstrated innovation and creativity in solving challenges.
  • Knowledge of AGCO liquor laws and food safety laws.
  • Experience in fundraising.
  • Smart Serve certified.


This job description indicates the general notice and level of work expected.  It is not designed to cover or contain a comprehensive listing of activities, responsibilities or duties required by the incumbent.  Incumbents may be asked to perform other duties as required.

Because of the changing nature of work and the work to be done, the Company can change or alter the job description, as required.