Communications Co-ordinator

The Communications Co-ordinator ensures consistent branding and messaging for the Bushplane Museum across all media platforms. The Communications Co-ordinator will work with a strategic Marketing Plan and develop and execute marketing campaigns, from initial plan to final report. The Communications Co-ordinator is responsible for all aspects of communication at the Centre, including social media, website maintenance, public relations, print media, content writing, content and exhibit layout, digital marketing, radio, billboards, newsletters and more.

This is a one year contract subject to funding approval. You must meet all requirements to be eligible.

Responsibilities and Duties

Plan and implement a communications strategy to achieve organizational goals.
Manage the website including updates, layout, content writing and creation, SEO and analysis.
Write content to support communications and marketing efforts such as the organization’s website copy, newsletters, brochures, press releases and other documents, as required.
Maintain and update the Marketing SharePoint site to ensure all team members have access to required documents.
Plan, coordinate and execute social media marketing, including photo taking, posting and ad campaigns.
Regularly analyze results of communications campaigns and strategies to determine how to improve them.
Plan and lead promotional events, such as press conferences or media announcements.
Respond to customer feedback and institute the summer guest feedback survey and other methods of guest feedback.
Manage online listings such as Google My Business, Tripadvisor, Tourism SSM, etc.
Design and layout marketing materials such as signage, pamphlets, ads, flyers, etc. and exhibit displays, as required.
Develop relationships with press and community relations.
Perform outreach initiatives from time-to-time.
Participate in Marketing Committee meetings.
Observe all legislative and corporate health and safety procedures, and all other CBHC policies and procedures.
Assist with fundraising events, as required.

Requirements

Meets all requirements under the “Eligible Candidate” definition.
Experience managing Marketing & Communications plans and campaigns from ideation to execution to reporting. Minimum 2 years.
Post-secondary education in Communications, Marketing, Public Relations or a related field.
Demonstrated English writing skills, including press releases and online content.
Strong written and verbal communication.
Experience in graphic design and strong knowledge of Adobe Creative Suite, an asset.
Proficient in Microsoft Office Suite, in particular Word, Excel and Powerpoint.
Knowledge of e-newsletter software such as Constant Contact.
Proven knowledge of communications and marketing ethics and best practices.
Ability to create content and schedule posts and ads on social media and other digital marketing platforms.
Analytical and detail-oriented.
Capable of curating and delivering a presentation.
Demonstrated innovation and creativity in solving challenges.
Superior organizational and time management skills.
Previous experience in a museum or not-for-profit organization, an asset.

“Eligible Candidate” means an individual who:

is either a new entrant into the workforce, is transitioning to a new career, or is unemployed or underemployed and is entering a new field,
has not previously participated in NOHFC’s People & Talent Program,
is at least 18 years of age,
resides in NorthernOntario, and
is legally entitled to work in Canada.